Research Reports

The Rise of Influencer Culture: Moroccan Students’ Perspectives

The Rise of Influencer Culture: Moroccan Students’ Perspectives Who is an influencer? It is someone who is able to persuade their followers on social media. An influencer is a trend seller who works with brands to promote their products and gets paid for it. Since social media became so popular, people started to idolize influencers […]

How Social Media Shapes Public Opinion?

How Social Media Shapes Public Opinion? Social media has fundamentally changed how we communicate, share ideas, and form opinions (Meriam Zouhairi). Platforms like Facebook, Instagram, and Twitter serve as global stages where information and beliefs are exchanged instantly, driving social movements and shaping political discourse (Ait Saleh amina) . However, this power is a double-edged […]

Beyond the Screen: Students on AI and the Dangers of Deepfakes

Beyond the Screen: Students on AI and the Dangers of Deepfakes As digital technology becomes more sophisticated, the line between reality and artifice is increasingly blurred. Two topics at the forefront of this new media landscape are Artificial Intelligence (AI) and deepfakes. While AI offers unprecedented tools for learning and efficiency, it also presents challenges […]

Unpacking the Digital Maze: Media’s Hidden Dangers

Unpacking the Digital Maze: Media’s Hidden Dangers In the modern world, media is more than just a source of information; it’s the framework through which we see and interact with society. While it offers connection and knowledge, it also presents a complex web of challenges that can distort reality, harm individuals, and shape our behavior […]