Research Reports
The Rise of Influencer Culture: Moroccan Students’ Perspectives
The Rise of Influencer Culture: Moroccan Students’ Perspectives Who is an influencer? It is someone who is able to persuade their followers on social media. An influencer is a trend seller who works with brands to promote their products and gets paid for it. Since social media became so popular, people started to idolize influencers […]
More Than a Follow: Student Perspectives on the Power of Social Media Influencers
More Than a Follow: Student Perspectives on the Power of Social Media Influencers In today’s digital world, media is a powerful force that shapes opinions, spreads information, and influences culture. Platforms like Instagram, with over a billion users, have become central spaces for self-expression and connection. Within this ecosystem, a new type of celebrity has […]
Voices of a Generation: How Moroccan Youth See Advertising
Voices of a Generation: How Moroccan Youth See Advertising In the vibrant marketplaces and bustling city streets of Morocco, a constant stream of messages competes for our attention. From television screens during primetime to billboards lining the highways, advertising is an inseparable part of the country’s modern commercial and cultural landscape. These ads are more […]
The Digital Dilemma: Student Voices on Confronting Fake News
The Digital Dilemma: Student Voices on Confronting Fake News In an era where information travels at the speed of a click, the line between fact and fiction has never been more blurred. Our social media feeds, once simple streams of personal updates, have become complex battlegrounds for truth. Misinformation, packaged as credible news, spreads like […]
