The Rise of Influencer Culture: Moroccan Students’ Perspectives

The Rise of Influencer Culture: Moroccan Students’ Perspectives Who is an influencer? It is someone who is able to persuade their followers on social media. An influencer is a trend seller who works with brands to promote their products and gets paid for it. Since social media became so popular, people started to idolize influencers […]

How Social Media Shapes Public Opinion?

How Social Media Shapes Public Opinion? Social media has fundamentally changed how we communicate, share ideas, and form opinions (Meriam Zouhairi). Platforms like Facebook, Instagram, and Twitter serve as global stages where information and beliefs are exchanged instantly, driving social movements and shaping political discourse (Ait Saleh amina) . However, this power is a double-edged […]

Beyond the Screen: Students on AI and the Dangers of Deepfakes

Beyond the Screen: Students on AI and the Dangers of Deepfakes As digital technology becomes more sophisticated, the line between reality and artifice is increasingly blurred. Two topics at the forefront of this new media landscape are Artificial Intelligence (AI) and deepfakes. While AI offers unprecedented tools for learning and efficiency, it also presents challenges […]

Unpacking the Digital Maze: Media’s Hidden Dangers

Unpacking the Digital Maze: Media’s Hidden Dangers In the modern world, media is more than just a source of information; it’s the framework through which we see and interact with society. While it offers connection and knowledge, it also presents a complex web of challenges that can distort reality, harm individuals, and shape our behavior […]

Doomscrolling: Students Define and Confront Social Media Addiction

Doomscrolling: Students Define and Confront Social Media Addiction In an era dominated by digital connectivity, social media has become an integral part of daily life. However, for many, casual browsing has spiraled into a behavioral issue with serious consequences. Social media addiction is a modern phenomenon characterized by an uncontrollable urge to engage with online […]

More Than a Follow: Student Perspectives on the Power of Social Media Influencers

More Than a Follow: Student Perspectives on the Power of Social Media Influencers In today’s digital world, media is a powerful force that shapes opinions, spreads information, and influences culture. Platforms like Instagram, with over a billion users, have become central spaces for self-expression and connection. Within this ecosystem, a new type of celebrity has […]

Voices of a Generation: How Moroccan Youth See Advertising

Voices of a Generation: How Moroccan Youth See Advertising In the vibrant marketplaces and bustling city streets of Morocco, a constant stream of messages competes for our attention. From television screens during primetime to billboards lining the highways, advertising is an inseparable part of the country’s modern commercial and cultural landscape. These ads are more […]

The Digital Dilemma: Student Voices on Confronting Fake News

The Digital Dilemma: Student Voices on Confronting Fake News In an era where information travels at the speed of a click, the line between fact and fiction has never been more blurred. Our social media feeds, once simple streams of personal updates, have become complex battlegrounds for truth. Misinformation, packaged as credible news, spreads like […]

ChatGPT, a Threat or a Treat?

ChatGPT, a Threat or a Treat? ChatGPT has become a buzzword these days. Everything is only one click away, so is it a game-changer for learning, or just a way to avoid doing the work? We asked some Moroccan high school students what they think, and here are some of their responses: The impact of […]