More Than a Follow: Student Perspectives on the Power of Social Media Influencers
In today’s digital world, media is a powerful force that shapes opinions, spreads information, and influences culture. Platforms like Instagram, with over a billion users, have become central spaces for self-expression and connection. Within this ecosystem, a new type of celebrity has emerged: the social media influencer. These creators have a profound impact on trends and consumer behavior, wielding a level of trust that often surpasses traditional advertising.
But what is the true nature of this influence? Is it a force for inspiration or a source of unrealistic expectations? We turn to student perspectives to explore the complex and powerful role of influencers in modern society.
On the Need for Critical Thinking
Sana B. describes influencers as “online stars” but cautions that their content is not always what it seems. She stresses the importance of remembering the commercial nature of their work and approaching it with a critical eye.
“These influencers can make money by partnering with brands to advertise things, and they often have a big impact on what people buy and think It’s important to remember that not everything you see online is real, and influencers are just people trying to make a living, so always think critically about what they share !“
Sana B. (High School)
On the Modern Marketer
Basma Z. explains that influencers have become key players in communication and marketing by building a relatable connection with their audience. This perceived authenticity gives their recommendations significant weight.
“Many flowers view- influencers as relatable and trust. Worthy often valuing their recommendations over traditional advertising, while influencers can inspire and motivate, concerns also aux about authenticity. Mental health and the formation of unrealistic lifestyles, overall, social Media influencers have become key players in Modern communication and Marketing.”
Basma Z. (High School)
On the Impact on Young People
Malak F. focuses on the dual role influencers play for their younger audiences. They can be positive role models, but they can also promote harmful standards and products, making it crucial for followers to be discerning.
“Some influencers use their platform to inspire others and talk about important topics like self-confidence and mental health, but not all influencers are good role models. Some only care about fame and money. They may promote fake products or unrealistic beauty Standards, which can negatively affect young people in the end, influencers can be helpful or harmful. We should choose carefully who we father and always think before believing what we rec online”
Malak F. (High School)
These student voices reveal the multifaceted world of social media influencers. They are more than just content creators; they are powerful figures in marketing and culture who can inspire and motivate. However, their influence comes with a significant responsibility. The curated nature of their content can create unrealistic expectations and negatively impact mental health (Nourlyakin, High School) . As these students make clear, the key to navigating this landscape is awareness and critical thinking. By choosing who to follow carefully and questioning the content we consume, we can harness the positive potential of influencers while protecting ourselves from the negative (Malak F., High School).
