Voices of a Generation: How Moroccan Youth See Advertising
In the vibrant marketplaces and bustling city streets of Morocco, a constant stream of messages competes for our attention. From television screens during primetime to billboards lining the highways, advertising is an inseparable part of the country’s modern commercial and cultural landscape. These ads are more than just sales pitches; they are a reflection of society, blending language, tradition, and artistry to connect with the hearts and minds of the Moroccan people. To understand this dynamic world, we turn to the observations of local students who see these ads every day. Their perspectives reveal how advertising in Morocco functions as a powerful tool for business and a mirror of its rich culture.
Ziyad highlights the specific techniques advertisers use to resonate with a diverse Moroccan audience, emphasizing how ads are tailored to reflect local identity and values to be more effective.
“Ads in Morrocco are found on TV, radio, streets, and the internet. They are made in Arabic, French, and sometimes Amazigh to reach many people. Moroccan ads often show local culture, family life traditions. Many ads use music to target attention, and also words, lighting and camera angle to attract you to buy their products or to vote or other things.”
Ziyad A. (High School)
Aicha discusses the pervasive nature of advertising in daily life and touches upon the public’s mixed reactions, from enjoyment during cultural moments like Ramadan to annoyance from oversaturation.
“In Morocco, advertisements are everywhere: on TV, radio, the internet, and in the streets. They help companies show their products and attract customers, Some ads are creative and funny, while others are serious. Many Moroccan people watch ads during TV programs, especially in Ramadan. However, some ads can be annoying or repeated too much. In general, advertisements play an important role in business and communication in Morocco.“
Aicha B. (High School)
These student insights paint a vivid picture of Morocco’s advertising scene. It is a world built on a deep understanding of cultural nuances, where humor and tradition are as important as camera angles and lighting. While the constant presence of ads can sometimes lead to fatigue, their role is undeniable. They are the engines of commerce and the storytellers of a nation, reflecting and shaping the tastes and conversations of a dynamic society.
