The Rise of Influencer Culture: Moroccan Students' Perspectives
Who is an influencer? It is someone who is able to persuade their followers on social media. An influencer is a trend seller who works with brands to promote their products and gets paid for it. Since social media became so popular, people started to idolize influencers and began considering it as a job. Influencers can be bad or good, and the videos that they share have a strong impact on their followers, especially kids and teenagers. They get influenced easily, and with that, a dangerous trend can go viral, and many people can get hurt trying to copy it. On the other hand, some influencers post educational videos to raise awareness. In my opinion, you can’t trust all influencers, and you should be able to tell if they are good or bad depending on their behavior, posts, and content.
Lina Z. (Ibn Maja High School)
Influencer culture has grown rapidly in recent years because of social media platforms like Instagram, TikTok, and YouTube. Influencers are people who have a large number of followers and use their popularity to promote products or ideas. Many brands now prefer to work with influencers instead of using traditional advertisements because they can reach a specific audience in a more personal way.
Marwa Q. (Ajyal Al Houda High School)
Many people trust influencers’ opinions that’s why companies often work with influencers to promote their products. This has made influencer marketing a powerful way to reach customers and shape trends. This culture has changed how people discover new ideas and products. Influencers often feel more relatable than traditional celebrities, and their followers see them as friends. This makes their advice and recommendations more trusted.
Nada A. (Ajyal Al Houda High School)
The shift of influence culture has disrupted traditional advertising, with companies prioritizing influencer partnerships over conventional media. However, influencer culture has raised questions of authenticity, mental health, and the pressure of online perfection, as many creators feel the need to maintain an idealized image.
Wissam M. (Azzahrae 2 High School)
Brands nowadays have realized influencers’ power in reaching a specific audience, and we often trust recommendations from content creators we relate to or are connected to. That alone shows us that influencers have a big impact on our lives even if we don’t realize that.
Nihal B. (Ajyal Al Houda High School)
The Moroccan influencer, Ihsane Benallouch, was awarded the Sharjah Government Communication Award in the category of the best social media influencer in the Arab World. She received the award at the closing ceremony of the 11th International Government Communication Forum in recognition of the high-quality and meaningful content she shares on social media platforms.
Fatima Ezzahra E. (Ajdir High School)
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